How CM360 pricing works
Campaign Manager 360 is Google's ad-serving and measurement platform — it counts impressions, tracks clicks, serves creative, and ties conversions together through Floodlight. Unlike DV360 and SA360, it isn't priced on media spend at all. CM360 bills on volume: a CPM on the impressions it serves, with additional fees layered on for certain formats and tracking.
That means your CM360 cost tracks how much you serve, not how much you spend on media. A campaign with heavy impression volume and rich creative can cost more to serve than a higher-budget campaign running simple static ads.
What you're billed for
- Standard impressions. A base CPM on display impressions served through CM360.
- Rich media and video. Higher rates for advanced and video formats, which carry more serving overhead.
- Click tracking. Tracking clicks without serving impressions is often billed separately.
Estimated CPM ranges
Independent estimates for the base CM360 CPM, in dollars per thousand impressions. Rich media, video, and click trackers are additional.
| Annual impressions | Estimated CPM | Note |
|---|---|---|
| Under 30M | $0.04–$0.09 | Minimums often apply |
| 30M–60M | $0.035–$0.07 | Mid-volume band |
| 60M+ | $0.03–$0.065 | Volume pricing |
Why CM360 is usually bought alongside the others
CM360 is the measurement backbone under DV360 and SA360. Because Floodlight ties them together, partners commonly quote CM360 as part of a bundle rather than standalone, and a multi-platform deal often carries a discount. If you're evaluating CM360 on its own, it's worth modeling it both ways — alone and bundled — because the bundled economics can change the decision.
Common questions
How is CM360 priced?
On a CPM basis: a rate per thousand impressions served, billed by your GMP partner. Rich media, video, and click-only tracking usually carry additional fees on top of the base rate.
Does CM360 cost depend on my media budget?
Not directly. It scales with impression and tracking volume, so a high-impression campaign with rich creative can cost more to serve than a bigger-budget campaign running simple ads.
Can I buy CM360 on its own?
Yes, but it's most often bundled with DV360 and SA360 because Floodlight connects them. Bundled quotes frequently carry a discount, so it's worth comparing standalone against bundled.
What's Floodlight?
Google's conversion-tracking framework inside CM360. It's the connective tissue that ties impressions, clicks, and conversions together across the Google Marketing Platform.